Richard Florida says...

Creativity is the decisive source of competitive advantage.  Creativity comes from people [and that means] people are the critical resource of the new age.  Access to talented and creative people is to modern business what access to coal and iron ore was to steel making.  For a city to succeed in today's economy, it must attract and retain talented people.  Because creative people are the "critical resource of the new age," then a city eager for economic development must attract them.  Highly skilled creative people gravitate to places that are centers of creativity, places that are multifunctional and diverse, full of stimulation and cultural interplay.  Successful places will need to cultivate "a people climate" as well as a business climate.  Successful cities will insure that their people climate is especially appealing to young creative people.  The cities that succeed will be talent magnets.